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GonzoBanker Blog

A collection of observations, ruminations, predictions and random thoughts from Cornerstone Advisors

Posts about

Marketing

Content and the Race to Stay Relevant in a Socially Distant World

Financial institutions must help digital-first buyers with meaningful content. Here’s how to do it....

Does Marketing Have a Seat at the Table in Your Bank or Credit Union?

Marketing needs to go beyond execution and make a more strategic contribution The title of a recent...

Will a digital-first population drive ITM adoption?

With the banking industry’s traditional ATM infrastructure and desire to woo digital customers,...

Banking’s CRM Conquerors

How mid-size banks and credit unions turn CRM into success Financial institutions looking for...

Imagine … If Amazon Bought Your Bank

As a thought experiment, imagine if one evening Amazon CEO Jeff Bezos had one too many cocktails...

A ‘Dead Branch’ Contingency Plan for the New Digital Reality

What would financial institutions do if, in the next three years, 80% of servicing transactions and...

Financial Brand Forum 2019: 5 Wins in 5 Minutes

Hosting marketing and sales execs at Caesars Palace is kinda asking for it, isn’t it? If the...

How Banks Can Stay More Connected Like Amazon

If consumers can get constant access to services and purchase through their computers, mobile...

Fintech Deals to Watch

“There are startups that want to destroy banks and startups that want banks to buy their software....

Q2 Acquires Gro Solutions: So What?

Digital sales is where the puck has gone, if you look at Q2’s announced acquisition of Gro...
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