Adobe to Acquire Marketo: So What?
Adobe’s acquisition of Marketo shows us just how hot digital marketing automation is right now.
Our multidisciplinary team is backed by the experience and expertise that can only come from hundreds of thousands of hours spent in-the-trenches working shoulder-to-shoulder with our clients. We live by the philosophy that you can’t improve what you don’t measure. With laser-focus measurements, our financial services clients develop more meaningful business strategies, make smarter technology decisions, and strategically re-engineer critical processes.
Complementing our advisory engagements is our Cornerstone Research practice, which offers financial institutions and service providers actionable insights to stay at the forefront of the industry with industry-renowned reports, data and studies.
Financial service organizations rely on our consulting and research services to improve profitability and elevate performance quickly and efficiently. Our clients get access to real-world experience resulting from on-going advisory engagements with banks and credit unions over the past 15 years. The combination of this experience and our data-driven research offers clients actionable insights and an independent perspective that is unrivaled in the industry.
GonzoBanker launched at predecessor firm M One with Steve Williams, Terence Roche, Carl Faulkner, and Scott Hodgins as contributors.
Founded as niche firm serving midsize banks, Cornerstone Advisors formed by CEO Scott Sommer, and principals Williams, Roche, and Faulkner.
Williams forms Strategy practice while Roche and Faulkner form Technology and System Selection practices.
The first Cornerstone Performance Report released. “We couldn’t find these benchmarks anywhere else and our clients needed them, so we just started a study and invented them.”
Conversion and Implementation practice formed with Managing Director Bill McFarland joining the firm.
Faulkner forms Contract Negotiations practice tapping veteran CIO Bob Roth to lead its rapid growth as Managing Director.
After years leading process and assessment projects using deep cuts of Cornerstone Performance Report benchmarks, Eric Weikart forms a growing Performance Solutions practice as Managing Director.
Abound Resources joins us adding Vendor Management, additional Risk Management offerings, and team. CEO Brad Smith joins as Cornerstone Advisors’ Managing Director of Technology Solutions.
After significant demand and client growth, dedicated practices formed in Payments, Channels, Risk, and Mergers & Acquisitions.
After years of hard hitting gritty content, Gonzobanker releases its 300th article.
Ron Shevlin joins as Research Director developing more midsize bank focused research services including What’s Going On and Insight Vault.
Our 14th straight year of growth while being obsessed with our clients.
Adobe’s acquisition of Marketo shows us just how hot digital marketing automation is right now.
An executive exchange providing a private forum for CIOs of banks with assets over $10B – $50B. Join us to unlock the value of peer collaboration: share best practices, vet new ideas, and build productive relationships with fellow leaders.
The onus is on banks–not fintechs–to educate consumers on how data is shared.