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Gritty Insights

Where bank, credit union and fintech leaders turn for unbiased, data-driven analyses, and perspectives.

 

Executive Education & Roundtables

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Level up on the dynamic financial services industry from our pros. Our curriculum includes interactive lectures, case studies, group discussions
and hands-on projects that simulate real-world  scenarios.

GonzoBanker Newsletter & Articles

Cornerstone Advisors’ “alter ego,” GonzoBanker is our blog dispatched along with a good helping of irreverence to more than 10,000 readers around the world. Get a dose of our opinionated take on the technologies, vendors, strategies and anything else we run across in the trenches of the banking industry, delivered to your inbox several times a month.

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4 min read

I used my bank for 66 years. They lost my relationship in one day
Terence Roche
If your first thought here is that I am off on another one of my rants about customer service in banks … OK, I am, but there is a point at the end I am driving to. Hang on.
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2 min read

What Are Banks’ and Fintechs’ Real Customer Acquisition Costs?
Ron Shevlin
Customer acquisition cost (CAC): The metric that keeps CMOs awake at night, CFOs grumbling about marketing spend, and CEOs demanding “more growth, faster!” Few metrics in the banking and fintech arena are as hard to reliably quantify as thi...

Podcasts

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Colorful hosts Al Dominick, Steve Williams, Ron Shevlin, Sam Kilmer and Mary Wisniewski take you inside the minds of banking and fintech leaders for the latest in finance and financial technology.