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Z Hits Different:

How to Better Acquire and
Engage a New Generation

 

Event Details

It’s no secret that credit unions have long struggled to woo younger consumers. Gen Z, those aged 12 to 27 right now, may feel especially mystifying. These under-thirties grew up using Venmo and Square Cash and are also known to use AARP cards for discounts.
 
Join Cornerstone and Frich for the Z Hits Different webinar on what trends and topics matter to Gen Z right now and how to woo the most diverse generation yet:

  • Hear video snippets from Gen Zers directly
  • Discover how trends like loud budgeting are shaping their money decisions
  • Unlearn the stereotypes (i.e. they’re wasting all their money on expensive travel)

Meet the Speakers and Share Your Questions

Join Cornerstone’s editor at large, Mary Wisniewski, in a lively conversation with the co-founder and CEO of Frich, Katrin Kaurov, on how Gen Z is thinking about money and what it means for financial services marketers.

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Mary Wisniewski

Editor-at-Large

Contact
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Katrin Kaurov

Co-founder & CEO

Contact

Whitepaper Available Now

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About Cornerstone Advisors

For more than 20 years, Cornerstone Advisors has delivered gritty insights, bold strategies and data-driven solutions to build smarter banks, credit unions and fintechs. From enterprise program management, technology system selection and implementation, to contract negotiations, performance improvement programs, strategic planning, merger integration, and advisory services, Cornerstone combines its expertise with proprietary data to help financial institutions thrive in today’s challenging environment.