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Whitepaper

Z Hits Different:

How to Better Acquire and Engage a New Generation

Download this comprehensive guide and discover what's top of mind for Gen Z, how they're thinking about money, and what it means for financial services marketers.

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What You'll Learn in this Whitepaper

This generation, where the oldest members were just 10 years old when the iPhone launched, is simply too big of a group to ignore. In this paper, you’ll learn about top trends taking root with the under-thirties, including:

 

  • How to speak their language
  • Where they seek financial advice
  • Their top money fears and financial goals
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Watch the Webinar Featuring Cornerstone Advisors & Frich

Available Now

Join Cornerstone’s editor at large, Mary Wisniewski, in a lively conversation with the co-founder and CEO of Frich, Katrin Kaurov, on how Gen Z is thinking about money and what it means for financial services marketers.

 

Report Stats At a Glance

36%

 

of Gen Z say the trajectory of their career and salary is their top financial stressor.

67%

 

of Gen Z do not trust fintech more than a bank or credit union.

37%

 

of Gen Z respondents said using fintech tools increased their level of interactions with their bank or credit union.

Ready to See Real Results With Your Financial Institution?

Solutions from Cornerstone Advisors

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Performance

Cornerstone’s Performance solutions provide a wide range of consulting expertise to help clients identify opportunities to increase efficiency and productivity across their entire organization, whether it’s enhancing the digital experience or optimizing payments. We leverage these services with our proprietary tools, including Performance Vault and Analytics Vault. Armed with unparalleled insider data analytics and benchmarking intel, your bank or credit union will gain the confidence to make sound, data-driven decisions.

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Strategic Planning

Our Strategic Planning services will help your leadership answer the big questions—where are we, where could we be, how do we get there and what’s the impact. Our seasoned consultants will work with you to develop a strategic plan that will empower your organization to achieve tangible “right now” results, as well as build a roadmap for ongoing value creation and success.

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About Cornerstone Advisors

For more than 20 years, Cornerstone Advisors has delivered gritty insights, bold strategies and data-driven solutions to build smarter banks, credit unions and fintechs. From enterprise program management, technology system selection and implementation, to contract negotiations, performance improvement programs, strategic planning, merger integration, and advisory services, Cornerstone combines its expertise with proprietary data to help financial institutions thrive in today’s challenging environment.