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Fighting the Headwinds, Riding the Tailwinds


This comprehensive guide, authored by noted fintech expert Ron Shevlin, explores the latest banking and fintech trends and delivers a detailed dive into the strategic, operational, and technology-related plans of 300 community banks and credit unions surveyed by Cornerstone Advisors.



Report Featured In

American Banker
The Financial Brand
ABA Banking Journal

Are You Keeping Up with the Competition in 2023 and Confident You Can Capture More Market Share?



Bank & credit union execs are concerned about the cost of funds


FIs challenged by staff retention and recruiting


Banks planning to develop a digital transformation strategy in 2023


Credit unions that have deployed APIs and cloud computing

Other Select Key Findings of the Study



  • The interest rate environment was the most frequently cited top concern for banks and credit unions in 2023.
  • The percentage of executives concerned about the cost of funds jumped to more than 43% for 2023, from just 8% last year.
  • Growing deposits will be a priority in 2023. Banks’ concerns over small business deposits soared to 72% from 41% in 2022. For credit unions, retail deposits topped the list, skyrocketing from 18% in 2022 to 70% in 2023.
  • Banks and credit unions remain seemingly indifferent to the revenue growth potential of real-time payments. Nearly 40% have not determined an RTP strategy.


Webinar Available Now

Join Cornerstone Advisors Chief Research Officer Ron Shevlin and Editor-at-Large Mary Wisniewski along with Julie Thurlow, President and CEO of Reading Cooperative Bank, as they discuss key findings from the 2023 What’s Going On In Banking study and what 2023 will hold in store for community-based financial institutions.


About the Author
Ron Shevlin

As Chief Research Officer at Cornerstone Advisors, Ron Shevlin heads up the firm’s research efforts and authors many of its studies. He has been a management consultant for more than 30 years, working with leading financial services, consumer products, retail, and manufacturing firms worldwide. Before Cornerstone, Shevlin was a researcher and consultant for Aite Group, Forrester Research, and KPMG. Author of the Fintech Snark Tank blog on Forbes, Shevlin is ranked among the top fintech influencers globally and is a frequent keynote speaker at banking and fintech industry events.

Ron Shevlin, Chief Research Officer at Cornerstone Advisors

Cornerstone Advisors

At Cornerstone Advisors, our goal is to deliver tangible business impact to financial institutions and fintechs. We know that when institutions improve their strategies, technology, and operations, enhanced financial performance naturally follows. Because we live by the philosophy that businesses can’t improve what they don’t measure, we show banks, credit unions, and fintechs how to use laser-focused measurement to make smarter technology decisions.

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