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Research Report 

New Revenue Opportunities from Embedded Accounting

A Roadmap for Vertical SaaS Providers and Digital Platforms that Serve Small Businesses (SMBs)

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What You'll Learn in this Report

  • The Digitization of Small Business
  • Developments in the Digital
  • Platforms and Vertical SaaS Markets
  • The Growth of the API Economy
  • Why This Report? The Intersection of Three Trends
  • Technology and Tool Support for Accounting
  • Accounting and Financial Management: A Pain for Small Businesses

Report Stats At a Glance

13%-20%

 

of overall revenue goes toward accounting services for many small businesses.

20 hours

 

per week is the average time small business owners spend on accounting functions.

44%

 

of small businesses are definitely interested in obtaining accounting and financial management services from their industry-specific software provider.

Ready to See Real Results With Your Financial Institution?

Solutions from Cornerstone Advisors

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Fintech Advisory

Fintech vendors know their products, but we know banks and credit unions. Our Fintech Advisory team works with fintech leaders to develop customized positioning, go-to-market strategies and more to enable them to increase their value for financial institutions. We also work with fintechs to develop authoritative, unbiased research that helps start conversations and generate leads.

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About Cornerstone Advisors

At Cornerstone Advisors, our goal is to deliver tangible business impact to financial institutions and fintechs. We know that when institutions improve their strategies, technology, and operations, enhanced financial performance naturally follows. Because we live by the philosophy that businesses can’t improve what they don’t measure, we show banks and credit unions how to use laser-focused measurement to make smarter technology decisions.