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1 min read

Want to Get Gen Z’s Attention? Be Like TikTok

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“Sharing on social media is the customer referral of the late 20th century.” –Tony DeSanctis, Cornerstone Advisors

What’s the #1 search engine for Gen Z consumers? Mary Wisniewski invites Tony DeSanctis to chat about what works and what doesn’t to influence and engage Gen Z on social media. Could financial institutions, not traditionally known for making emotional connections with customers, be doing a better job?

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