Want to Get Gen Z’s Attention? Be Like TikTok

“Sharing on social media is the customer referral of the late 20^th century.” –Tony DeSanctis, Cornerstone Advisors

What’s the #1 search engine for Gen Z consumers? Mary Wisniewski invites Tony DeSanctis to chat about what works and what doesn’t to influence and engage Gen Z on social media. Could financial institutions, not traditionally known for making emotional connections with customers, be doing a better job?

Social clips cited:

https://www.youtube.com/shorts/0KCM2IZFyNM

https://www.linkedin.com/posts/pnc-bank_pnc-brings-88-billion-commitment-to-life-activity-7044693031450497024-S8Tw/

https://www.tiktok.com/@revolutapp/video/7091567993263557893?lang=en