Core & Performance Case Study
Dow Credit Union
Executive Overview
Dow Credit Union, a $24.6 billion Michigan-based institution, is expanding its business services for small- and mid-sized businesses. To support this effort and building on its commitment to member financial well-being and advanced banking capabilities, Dow partnered with Cornerstone Advisors to develop a comprehensive business services strategy.
Challenges
• Inadequate core system• Outdated and manual workflows
• Missed opportunities to attract new members
Solutions
• Core
Results Achieved
Updated
Charter to allow business memberships
Reconfigured
Core systems
Launched
Business Services, opening 30 accounts within two months