Research Report
The New Job of the Business Checking Account: Reconnecting the Workflows That Power Small Business Relationships
The checking account's old job was facilitating transactions. Its new job is making the relationship smarter.
For decades, banks and credit unions controlled the customer relationship because deposits, payments, lending and treasury management all flowed through the checking account. Today, fintech providers have captured much of the day-to-day work that businesses depend on, including payment processing, expense management, accounts payable, invoicing and cash-flow management. Meanwhile, the checking account increasingly serves as the place where financial activity settles after the work has already happened somewhere else.
Based on a survey of 1,011 U.S. business owners and executives, this new Cornerstone Advisors research, commissioned by Fiserv, explains how fintechs won the workflow battle, why banks remain well positioned to win back engagement, and what financial institutions must do to make the business checking account relevant again.
What You’ll Learn in This Report
- Fintechs didn’t replace banks—they captured the daily workflows that drive data, engagement and opportunity.
- Banks still own the primary relationship, backed by strengths in deposits, lending, trust and advice.
- Small businesses will bring more financial activity back—if banks can match fintechs’ digital experiences and workflow tools.
- Winning small business banking means reconnecting payments, lending, treasury management and software around the checking account.
Report Stats At a Glance
40%
Small businesses that already use at least one fintech provider, regardless of company size.
73%
Small business owners who would likely consolidate more financial activity with their bank if it offered capabilities comparable to the fintech platform they value most.
49%
Business owners who trust their bank or credit union most to provide AI-powered financial tools, more than fintechs, software providers, Big Tech companies and AI firms combined.
Ready to See Real Results With Your Financial Institution?
Solutions from Cornerstone Advisors
Performance
Cornerstone’s Performance solutions provide a wide range of consulting expertise to help clients identify opportunities to increase efficiency and productivity across their entire organization, whether it’s enhancing the digital experience or optimizing payments. We leverage these services with our proprietary tools, including Performance Vault and Analytics Vault. Armed with unparalleled insider data analytics and benchmarking intel, your bank or credit union will gain the confidence to make sound, data-driven decisions.
Strategic Planning
Our Strategic Planning services will help your leadership answer the big questions—where are we, where could we be, how do we get there and what’s the impact. Our seasoned consultants will work with you to develop a strategic plan that will empower your organization to achieve tangible “right now” results, as well as build a roadmap for ongoing value creation and success.
About Cornerstone Advisors
For over 20 years, Cornerstone Advisors has delivered gritty insights, bold strategies and data-driven solutions to build smarter banks, credit unions and fintechs. From technology system selection and implementation to contract negotiations, vendor management, performance improvement programs, strategic planning, merger integration and enterprise program management, Cornerstone combines its expertise with proprietary data and research to help financial institutions thrive in today’s challenging environment. For more information, visit www.crnrstone.com, connect with us on LinkedIn and Youtube, and subscribe to GonzoBanker® for our opinionated take on all things banking.