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Research Report 

The New Growth Playbook: Vertical and Niche Strategies 

Community banks and credit unions are encountering significant headwinds in their attempts to grow deposits, loan portfolios, and customers/members. This exclusive research, authored by Cornerstone’s Ron Shevlin and commissioned by Nymbus, delivers insights and key best practices from leading institutions that are pursuing vertical and niche growth strategies.

Learn How Leaders Are: 

  • Launching digital brands tailored to underserved segments like gig workers, military recruits, and recent grads 
  • Expanding beyond geographic limits without cannibalizing their core business 
  • Accelerating speed to market with fintech partnerships 
  • Building scalable growth engines that reduce cost and risk 
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About Cornerstone Advisors

At Cornerstone Advisors, our goal is to deliver tangible business impact to financial institutions and fintechs. We know that when institutions improve their strategies, technology, and operations, enhanced financial performance naturally follows. Because we live by the philosophy that businesses can’t improve what they don’t measure, we show banks and credit unions how to use laser-focused measurement to make smarter technology decisions.