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Research Report 

The Digital Banking Channel: Making It a Profit Center 

Shifts in consumer behavior, competitive pressures from fintechs, and the need for revenue growth are rewriting digital banking rules. Today, digital isn’t just about customer convenience and cost savings—it’s a critical $25 billion revenue opportunity. 

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What You’ll Learn in This Report

• How to gain executive buy-in for a profit-centric digital strategy 
• The organizational structures, roles, responsibilities, and metrics required to make digital a profit center 
• How to transition digital from a cost center to a growth engine

Report Stats At a Glance

$24.7 billion

 

was spent by consumers in 2024 on fintech fees and subscriptions for digital products, representing an 86% increase from 2021.

209%

 

is the growth in fintech spending among baby boomers from 2021 to 2024.

$1.62 billion

 

is the total revenue potential for banks and credit unions from offering digital financial products.

Ready to See Real Results With Your Financial Institution?

Solutions from Cornerstone Advisors

Cornerstone Advisors - Core Systems - Conversion and Implementation

Digital

We help you drive measurable value from your digital investments. Our expert team partners with you to deliver end-to-end support across your key digital initiatives—from strategy to execution. Whether you're modernizing legacy platforms, optimizing digital contracts or scaling new technologies, we ensure every step is aligned to your business objectives. With decades of experience and deep industry insights, we help you make smarter digital decisions and turn your technology partnerships into a true competitive advantage.

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About Cornerstone Advisors

For over 20 years, Cornerstone Advisors has delivered gritty insights, bold strategies and data-driven solutions to build smarter banks, credit unions and fintechs. From technology system selection and implementation to contract negotiations, vendor management, performance improvement programs, strategic planning, merger integration and enterprise program management, Cornerstone combines its expertise with proprietary data and research to help financial institutions thrive in today’s challenging environment. For more information, visit www.crnrstone.com, connect with us on LinkedIn and Youtube, and subscribe to GonzoBanker® for our opinionated take on all things banking.