Research Report
Stemming the Deposit Outflow: The $2 Trillion Investing Opportunity for Banks and Credit Unions
This research delivers key learnings and an updated approach to help financial institutions address the outflow of deposits to fintech accounts.

What You’ll Learn in This Report
- Why millennial and Gen Z consumers aren’t investing
- A framework that illustrates the reality that growth opportunities may exist outside your current geographic footprint
- A strategy for new product offerings that can help stem the tide of deposit outflows, attract more consumers, and generate revenue

About Cornerstone Advisors
At Cornerstone Advisors, our goal is to deliver tangible business impact to financial institutions and fintechs. We know that when institutions improve their strategies, technology, and operations, enhanced financial performance naturally follows. Because we live by the philosophy that businesses can’t improve what they don’t measure, we show banks and credit unions how to use laser-focused measurement to make smarter technology decisions.