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Research Report

Next-Level Growth: Credit Union Opportunities in a Changing Market

Credit unions are under pressure from every angle—rising deposit costs, competition from fintechs and big banks, and rapidly shifting member expectations. This report from Cornerstone Advisors and Blend reveals a framework designed to help credit unions move beyond “shiny object” projects and overcome blockers that stall progress, from regulatory fears to execution gaps. Hear insights from credit union leaders on the front lines of transformation and learn practical strategies to drive sustainable growth, deepen member relationships, and compete in a digital-first market.

What You'll Learn in This Report

  • Transform digital into your primary growth engine. Use data and personalization to build onboarding and engagement journeys that boost product adoption in the first 60 days and beyond. 
  • Reimagine branches for a hybrid world. Explore micro-branches, virtual branches, and universal banker models that expand reach while keeping costs in check.
  • Overcome sales stigma and unlock frontline growth. Reframe sales as service, equip staff with the right tools and prompts, and build incentives that deepen relationships instead of pushing products.
  • Apply AI where it matters. Go past basic chatbots to predictive analytics, automated decisioning, and AI-enabled workflows that reduce friction, speed funding, and improve member outcomes
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About Cornerstone Advisors

For over 20 years, Cornerstone Advisors has delivered gritty insights, bold strategies and data-driven solutions to build smarter banks, credit unions and fintechs. From technology system selection and implementation to contract negotiations, vendor management, performance improvement programs, strategic planning, merger integration and enterprise program management, Cornerstone combines its expertise with proprietary data and research to help financial institutions thrive in today’s challenging environment. For more information, visit www.crnrstone.com, connect with us on LinkedIn and Youtube, and subscribe to GonzoBanker® for our opinionated take on all things banking.