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Research Report

Credit Score Management: The $110 Billion Deposit and Payments Magnet 

Subprime and near-prime consumers have spoken—they want help boosting their credit scores, and they’re willing to switch banks to get it! New research from Cornerstone Advisors and Bloom Credit reveals how integrating credit-building capabilities and consumer-permissioned data into a financial institution’s checking and payment accounts can drive deposits, engagement, and customer loyalty—unlocking opportunities worth billions of dollars. 

Cornerstone Advisors - Bloom - Credit Score Management Research Report

What You'll Learn in this Report

  • How checking accounts that report rent and bill payments to credit bureaus could help lower-credit consumers improve their scores
  • Why credit building beats rewards and investment features as the most valued checking account service for young consumers
  • Strategies for banks and credit unions to deploy credit management tools into their checking and payments offerings
  • Ways to use integrated credit building services to recapture 70% of borrowers previously denied credit
  • Methods for exploiting competitive landscape opportunities that credit bureaus and fintechs are missing
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About Cornerstone Advisors

At Cornerstone Advisors, our goal is to deliver tangible business impact to financial institutions and fintechs. We know that when institutions improve their strategies, technology, and operations, enhanced financial performance naturally follows. Because we live by the philosophy that businesses can’t improve what they don’t measure, we show banks and credit unions how to use laser-focused measurement to make smarter technology decisions.