Over $3 trillion in deposits have recently flowed out of financial institutions’ doors and into fintech-led investing platforms. Consumers are spending $25 billion annually on financial performance tools that their banks and credit unions should be providing—but aren't. The primary checking account has been reduced to a "paycheck motel": a brief stopover before money moves somewhere more valuable. As younger generations move entire financial relationships—including checking, savings, credit cards, and investments—the gap between what executives think drives customer loyalty and what matters has never been wider or more expensive.
Findings from Cornerstone Advisors' 2025 commissioned research delve into three strategic imperatives that will determine which institutions thrive and which fade into irrelevance.
