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bank marketing
Commercial Banking
banking spend

What’s Up With Marketing Spend?

By
October 11, 2017

 

 

Bank marketing departments are spending just 12% of their budgets on digital channels. While that number’s been trending up, it’s not good enough. What should marketers, as the hyper-coordinators across the bank, do to spruce up their digital toolboxes?

Need help allocating your marketing spend? >Contact Cornerstone Advisors
Steve Williams

Steve Williams

Founding Partner

Steve is a founding partner of Cornerstone Advisors. He leads the firm’s growth and thought leadership while advising banks and credit unions on strategy, technology, performance improvement, transformation, contract negotiation, and merger integration.

Expertise: Bank Strategy, Banking Operations, Technology Strategy, Performance Improvement, Lending, Mergers and Acquisitions