Money on the Table: Credit Union Benchmarks to Size and Identify Revenue Gaps and Opportunities

Description: 15 pages, 7 Tables/Figures
Delivery: Download
Price: $395


The press is dominated by news of fintech startups allegedly disrupting established financial institutions and stealing customers and profits. While the reality is that these threats are greatly overstated, a very real revenue threat exists today for credit unions:

Underperforming the leaders in the market—in terms of revenue per member, revenue per account, and revenue per employee—can cost a credit union millions of dollars in revenue. Specifically, a credit union with $1.5 billion in assets could realize an additional $10 million in revenue by improving from a 25th percentile to a 75th percentile performer.

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This report draws on 2014 Cornerstone Performance Report for Credit Unions benchmark data to identify gaps and improvement opportunities for income in five product areas:

  • Checking Accounts
  • Credit Cards
  • Investments
  • Insurance
  • Member business lending