Barry Katzen is the Director of Marketing at Cornerstone Advisors, in his role he is responsible for synthesizing content from across the organization, orchestrating the development and delivery of marketing tools and programs, and measuring both progress and impact. He is a detail-oriented marketing professional who drives success by optimizing user experience, managing lead generation, and enhancing process efficiency.
Barry has 18 years of marketing experience and has spent the last 8 years at Pearson ELT, as the Digital Development Director. While there, he developed and led digital marketing strategy and e-commerce for $25M business across all media, including websites, social media, email, blogs, and newsletters. Additionally, he oversaw teams of authors, writers, editors, and freelancers.
Barry has a Bachelor of Arts in English from Binghamton University and a Master of Arts in Scandinavian Studies from the University of Wisconsin.