Digital Marketing Director

Cornerstone Advisors is a national management consulting firm offering a wide range of consulting services to meet the needs of the bank and credit union industries. We are seeking an experienced Marketing Director to work at our corporate office in Scottsdale, AZ.

The Director of Digital Marketing is a key member of the marketing team. This role is responsible for planning and implementing marketing programs and developing systematic lead generation initiatives for our Practices. This includes working to understand business growth and lead generation needs, synthesizing the content from across the organization, orchestrating the development and delivery of

Our office is in the hot spot of Old Town Scottsdale, but we enjoy the benefits of casual dress (jeans are okay). We benefit from a lot of perks, including a recently remodeled office, 100% paid employee health care (medical, dental, vision, STD & life), matching 401(k), covered parking, company provided gourmet coffee, snacks and drinks, ping pong table, learning lunches, 3 weeks PTO, profit sharing, annual bonus and more.

Essential Duties and Responsibilities

  • Partner with our Practices to define marketing requirements for delivering effective lead generation and brand awareness programs
  • Build campaigns that scale customer acquisition, cross-sell and retention
  • Establish and report KPI’s related to customer acquisition channels, including paid search, organic search, email marketing and marketing automation
  • Develop methods to source new leads through hands-on work with calls-to-action, landing pages, journey mapping and content
  • Use campaign data to drive decisions, leveraging analytics to continually refine and improve content and processes
  • Oversee our Hubspot marketing automation platform and related blog, social, video presence
  • Stay up on industry news and trends, identifying event opportunities accordingly
  • Author and produce compelling content across different channels including web, social media, video and e-mail

Education and/or Experience

  • Bachelor’s degree in marketing, communications, or a related field
  • 10+ years hands-on marketing experience preferably with a financial services or professional services firm
  • Exceptional writing, editing and verbal communication skills
  • Expert with marketing campaign creation and execution using Hubspot (or similar marketing automation platform)
  • Demonstrated skill in Demand Gen tactics, including Search Engine Optimization (SEO), Pay-Per-Click (PPC) Search & Display, Website, Social Media, and Email marketing
  • Experience with list management, database segmentation and email delivery (and anti-SPAM implications)
  • Expert in MS PowerPoint and Word
  • Expertise with Twitter and LinkedIn
  • Working knowledge and ability to generate in house videos
  • Embraces change and continual learning

This is a unique opportunity to be a high-level strategic partner to a dynamic business unit!

To be considered for this position, you must submit your resume and salary requirements. Salary commensurate with background, education and experience. Professional demeanor is a must.

Background screening including past employment, education and references is required.

Our firm provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, our firm complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.