What Other Banks Can Learn from BofA’s Erica

Chatbot deployment should be driven by real business needs and opportunities, not by an exploration of what AI can do.

Wells Fargo Joins the Digital Bank Bandwagon

Wells thinks it’s going to attract “new to banking” customers with Greenhouse, its new digital-only offering. I disagree.

Citi Launches Customer Communities

Forget the platitudes about financial wellness. This is about customer engagement.

The Most Trusted and Influential Advertising Media

Don’t allocate marketing dollars based on time spent–look at trust and purchase influence.

Where Do Switchers Go?

Consumers who break up with their banks increasingly open accounts with online-only banks and non-bank institutions.

Insight Vault is a digital platform that draws on Cornerstone Advisors exclusive research, operational benchmark data, and real-world experiences from consulting engagements nationwide. Learn More