Forecasts don’t take into account factors like new retail models and demographics.
The gender differences in banking behaviors–particularly among Millennials–are striking.
European neobanks coming into the US market are looking at slim pickings.
FI’s business objectives for offering mobile banking services deserves some deeper scrutiny.
Low monthly fee is the most popular feature, but not everyone says that’s important.
Looking at checking account purchase consideration among Millennials, community-based FIs have reason for concern.
Don’t allocate marketing dollars based on time spent–look at trust and purchase influence.
Consumers’ attitudes and behaviors towards channels can be enlightening–or misleading.
Intention to refer is not as important as referral (and account growth) behavior.
There are differences in opinions among senior bank executives regarding the impact of technology.
Are bank branches dying or not? Statistics aren’t going to help answer that.
Wells Fargo’s reputation may be in the tank, but it’s not deterring young people from considering the bank.