What Are Consumers Looking For in a Checking Account?

Low monthly fee is the most popular feature, but not everyone says that’s important.

Purchase Consideration By Generation

Looking at checking account purchase consideration among Millennials, community-based FIs have reason for concern.

The Most Trusted and Influential Advertising Media

Don’t allocate marketing dollars based on time spent–look at trust and purchase influence.

The Click-and-Mortar Customer Journey

Consumers’ attitudes and behaviors towards channels can be enlightening–or misleading.

Referral Performance Score: A New Metric to Replace Net Promoter Score

Intention to refer is not as important as referral (and account growth) behavior.

Misalignment in the C-Suite

There are differences in opinions among senior bank executives regarding the impact of technology.

[A Little Closer To] The Truth About Branches

Are bank branches dying or not? Statistics aren’t going to help answer that.

Does Reputation Matter?

Wells Fargo’s reputation may be in the tank, but it’s not deterring young people from considering the bank.

AI’s Impact on Marketing

There’s near-universal agreement that AI will have a big impact on marketing, How, we’re not sure.

The Amazon Prime Effect

What would Amazon Prime members do if an FI offered a checking account bundled with non-bank services?

Is Omnichannel Important?

Brands’ ability to recognize interaction history at every touch point isn’t important?

Life After Sales Culture

Findings of academic research may help FI executives better understand the nuances of high-pressure sales tactics.

Insight Vault is a digital platform that draws on Cornerstone Advisors exclusive research, operational benchmark data, and real-world experiences from consulting engagements nationwide. Learn More