What’s the Business Case for Zelle?

Zelle is a hot topic among banks and credit unions these days. Is there a business case for offering the service?

The State of Small Business Borrowing

The So What? of the Fed’s 2017 survey on small business lending.

Mobile Retail Sales Growth Projections Are Too Pessimistic

Forecasts don’t take into account factors like new retail models and demographics.

Are The Mobile Pays–Apple, Android, and Samsung–In Trouble?

Despite increase usage, fewer users would recommend the services to others.

Men Bank With Megabanks, Women Bank With Credit Unions

The gender differences in banking behaviors–particularly among Millennials–are striking.

Who Wants to Bank With a Digital Bank?

European neobanks coming into the US market are looking at slim pickings.

Do You Need to Rethink Your Mobile Banking Objectives?

FI’s business objectives for offering mobile banking services deserves some deeper scrutiny.

What Do Consumers Look For in a Checking Account?

Low monthly fee is the most popular feature, but not everyone says that’s important.

Purchase Consideration By Generation

Looking at checking account purchase consideration among Millennials, community-based FIs have reason for concern.

The Most Trusted and Influential Advertising Media

Don’t allocate marketing dollars based on time spent–look at trust and purchase influence.

The Click-and-Mortar Customer Journey

Consumers’ attitudes and behaviors towards channels can be enlightening–or misleading.

Referral Performance Score: A New Metric to Replace Net Promoter Score

Intention to refer is not as important as referral (and account growth) behavior.

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