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The Most Trusted and Influential Advertising Media

The 2017 Cornerstone Performance Report for Banks benchmarks are in, and while the percentage of marketing dollars flowing to digital channels (at the median) nearly doubled from the prior reporting period, many people will tell you the percentage is still way too low. "You've got to put your money where the people are!" they'll say. MARKETING SPEND 2017 2015 Median 2015 to 2017 Median % Change Median 25th Percentile 75th Percentile...