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Telling Your Brand Story

Skyword surveyed 190 marketers and asked them how effective their various constituencies are at telling their companies’ brand stories. They found that: Nearly three-quarters of them think that their teams are doing an “extremely” or “very” effective job, and about two-thirds put the effectiveness of their executive teams in those two categories. A larger percentage of marketers think that their customers are more effective at telling the brand story than think that...

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