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Social Media Benchmarks

It’s a good bet that your FI has a social media presence on Twitter, Facebook, YouTube and/or other social media channels. Comparing your social media activity and member engagement is difficult, however, due to the lack of publicly available information. Using proprietary data compiled by The Financial Brand, Cornerstone Advisors computed benchmarks for credit unions’ social media activity. About the Data The following analysis incorporates data for 169 credit unions...

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