What to Tell the Board About Marketing Strategy

At a recent FI's board meeting, a director said “My granddaughter and her friends spend all their time on Facebook—we need to be on Facebook.” Cornerstone’s take: It’s not the board’s job to tell the FI what it should do about social media and marketing. The job of the board—and the executive teams—is to ask the right questions about marketing strategy. Few directors—or CEOs and CFOs, for that matter—have an...

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