Although the volume of checks that consumers write has been declining for nearly 20 years, the percentage of US households with a checking account exceeds 90%. Bankers shouldn’t deceive themselves into thinking that the checking account still holds as an important place in the suite of consumers’ financial accounts as it once did, however. The past few years has seen the emergence of deposit displacement: The fintech-enabled movement of deposits away from traditional checking accounts. Bottom line: Checking accounts aren’t as important to consumers as they once were, and as a result, aren’t the springboard to deeper relationships from the banks’ perspective. This session, led by Cornerstone Advisors Director of Research Ron Shevlin, will present new research into consumers’ preferences and attitudes towards checking accounts, bank, and fintech providers, and provide advice to banks on how to reinvent the checking account for the 21st century.