Scott Hodgins
Community Leader
Helping business customers manage cash flow is more critical than ever
Mid-size banks have worked hard over the past decade to build burgeoning treasury management or "cash management" services. The allure of both low-cost deposits and enhanced fee income continues to keep management focused on this business line. In addition, most commercial bankers see continued opportunity to penetrate their existing commercial customer base with additional treasury services. With large bank competitors now offering state-of-the-art Web portals and sophisticated solutions with investment, letter of credit and foreign exchange capabilities, mid-size banks have to step up their competitive efforts. Driving greater sales activity through commercial banker cross-sell and developing a dedicated sales force to pursue industry niches and major accounts is fast becoming a non-negotiable competitive mandate.
Participants in The Cornerstone Report's Treasury Management Services Community will receive valuable benchmarks centered around both treasury management staffing as well as product penetration among commercial customers. We will also provide a baseline comparison of key Web and remote deposit capabilities to understand where your bank fits in competitively.
We hope you join us in participating in this industry-leading resource for achieving high performance in your treasury management operations.
Banks are actively seeking new sources of fee income and new ways to win the "hearts and minds" of valued commercial customers. Treasury management services is becoming one of the most important strategic areas for business growth among mid-size banks. We hope you will join with us in the creation of this industry-leading resource to understand how your bank compares in the emerging world of Treasury Management Services.
Below are select metrics that will be collected for the survey and used, upon completion of the study, to benchmark your institution against median, 25th percentile and 75th percentile study findings.
| Treasury Management Services |
| Internet cash mgt. users as % of commercial checking accounts |
| Commercial loan officers per cash management sales FTE |
| ACH customers as % of commercial checking accounts |
| Internet cash management log-ins per cash mgt. user/mo. |
If you would like to learn more about participating in The Cornerstone Report study, send an email to Benchmarking.