Scott Hodgins
Community Leader
Explosive growth in electronic channels will define the new world of banking.
A decade after the dot.com boom and bust, it is clear that the Internet has evolved to a point where it is now the centerpiece of most customers’ financial activities. The Web continues to drive innovations in financial services, whether through bill pay, online account opening, personal financial management (PFM) or the rise of mobile banking. For mid-size banks, these remarkable innovations carry a cost that must be managed and a business payoff that must be achieved. Smart financial institutions are using the Web not only to lower delivery costs, but also to increase sales, cross-sell and loyalty with customers. Managing the e-Web and mobile banking channel requires bankers to have clear metrics that balance service delivery cost management with revenue generation.
Participants in The Cornerstone Report's Retail E-Channels Web and Mobile Banking Community will receive critical information concerning penetration of Internet banking, bill pay, e-statements and mobile banking. We will also provide peer data in terms of account generation through the e-channel Web and mobile banking and share best practices that managers of the e-channelthese channels are using to compete against the very largest financial institutions.
We hope you will join with us in the creation of this industry-leading resource for achieving high performance in your E-Web and Mobile Banking channels.
Below are select metrics that will be collected for the survey and used, upon completion of the study, to benchmark your institution against median, 25th percentile and 75th percentile study findings.
| Web and Mobile Banking |
| Active Internet banking users per Internet banking FTE |
| Active mobile banking users as a % of checking accounts |
| Internet banking monetary transactions per active user/mo. |
| Active bill pay users as a % of checking accounts |
| Monthly deposit accounts opened online |
If you would like to learn more about participating in The Cornerstone Report study, send an email to Benchmarking.