Ted Thames

Community Leader

Leveraging information, innovation and customer relationships

Banking is often referred to as a mature and commoditized industry – not the easiest situation for a marketing professional charged with growth and competitive differentiation. Take a look around and you will see the world of the marketing staff changing rapidly. It’s no longer ads and billboards – it’s Facebook, Twitter and YouTube. It’s no longer a direct mail campaign – it’s contextual Web messages, email communication and heavy duty analytics of customer and transaction records. These changes in the marketing landscape have put new demands on staffing, systems and process, while pressure to control the marketing budget has never been more intense.

Participants in The Cornerstone Report's Marketing Community will receive a succinct comparison of both internal marketing staff and external marketing spend. We will analyze this staffing and spend mix in categories such as advertising, PR, direct marketing, market research and community relations. We will also provide best practice information concerning how marketing groups are organizing themselves and managing new tools, systems and processes to drive customer acquisition, cross-sell, loyalty and satisfaction.

We hope you join us in participating in this industry-leading resource for achieving high performance in your marketing operations.

Marketing has moved way past brochures and coffee mugs. This function has now become a linchpin in driving growth and financial value through focused, information-based strategies. We hope you join us in participating in this growing community of best-practice Marketing professionals.

Below are select metrics that will be collected for the survey and used, upon completion of the study, to benchmark your institution against median, 25th percentile and 75th percentile study findings.